New Burger King Deals for the Recession
Burger King aims to cater to everyone and hopefully, all of that would come through this coming June. In a move to likewise help their subpar performance, Burger King is investing a lot in advertising and showcasing a new line of burgers fit for any customer and at any price.
Among their new burgers coming out include that of the Angry Whopper, a spicy take on its traditional sandwich, with the rest devoted to value products. Then there is also the $1 Whopper Jr. and the miniature burgers called the BK Shots. The move is to be expected to stay in line with the competition like McDonalds.
Analysts don’t expect these burger wars will devolve into those seen in the late-1990s when Big Macs and Whopper sandwiches were sold for $1 each, as chains have honed their pricing strategies since that time. They are also focusing the discounts on new products rather than signature items.
(Source) CNN